Product launch

Strategized go-to-market plans, launch campaigns, 360 activation plans; oversaw execution of launch phases.

BRANDS:

• True White by sensodyne

• Nicorette Coated Ice Mint Lozenge

• Sensodyne rapid relief

• AMERICAN EXPRESS

• VERIZON

Store launch

Partnered with internal stakeholders, external partners and agencies to concept and oversee execution of store launch; tactics included dedicated print campaign, digital activations, PR & Social

BRANDS:

• Tommy hilfiger store in LA

• louis vuitton store in hawaii

E-commerce & website launch

Identified role of core platforms (owned branded properties, e-commerce platforms) and created a holistic path to purchase for the audience segments. Partnered with UX, design and analytics to understand consumer gaps and build a seamless online experience.

BRANDS:

• paulstuart.com

• portmantos.com

• sensodyne.com

• paris presents.com

• deborah lippmann

Content initiative

Concepted key content programs and plans- video, static and interactive content to engage and drive awareness; partnered with key partners to build editorial calendars, advised on formats and performance plans.

BRANDS:

• ROLEX

• linda farrow

• davi skincare

• portmantos

• quit,com - unbranded platform by nicorette & nicoderm Cq

• Sensodyne

Audience research

Lead key first party qualitative and quantitative audience research to create intellectual property for the agency and clients.

BRANDS:

• AMERICAN EXPRESS

• Health inertia: power of emotional marketing in categories that are considered transactional and functional

• values driven marketing: Gen y/Millenials

• values driven marketing: gen z

Brand launch

Created brand, digital and social strategies to launch new and digital first brands; Consulted with business’ to identify key growth opportunities, competitive white space and strategized annual brand plans.

BRANDS:

• portmantos

• dance.com

Activation & acquisition strategy

Created digital, content and social marketing plans to activate brands and products in a saturated market. Utilized seasonal and cultural trends to create relevance and drive acquisition.

BRANDS:

• ROLEX

• #Bettertogether by Nicorette

• #stoptober by nicotinnel

• VERIZON

• AMERICAN EXPRESS

• CARTER’S

Customer relationship marketing (CRM) strategy

Conceptualized distinctive ways to create loyalty and build strong customer relationships; platforms include eCRM, direct mails, mobile apps, AI and wearable devices.

BRANDS:

• Louis Vuitton Holiday maileR

• COLEMAN OUTDOOR

• CARNIVAL CRUISELINE

• PETCO

• MyQuit for Nicorette & Nicoderm CQ

• myquit wearable device

• baldor foods

Brand strategy & annual brand planning

Collaborated with creative experts to advise on brand positioning, voice and guidelines. Created brand and communications plan to recommend key initiatives to achieve business goals and align with audience needs.

BRANDS:

• portmantos

• linda farrow

• AMERICAN EXPRESS

• quit,com, nicorette & nicoderm Cq

• Sensodyne

Other projects

media buying & PLanning

• louis vuitton

• tommy hilfiger

• AMERICAN EXPRESS

retail marketing

• michael kors

community platforms

• dance.com

• Nicorette & NicoDerm CQ