STRATEGIC GROWTH LEADER | SCALING DTC & LIFESTYLE BRANDS THROUGH CULTURAL INTELLIGENCE

Strategic brand marketing and growth executive with 15+ years across luxury brand-side (Louis Vuitton, Tommy Hilfiger, Michael Kors) and global agency (WPP-VML, Wunderman Thompson, Publicis) roles. Data-driven innovator with track record pioneering next-generation brand experiences e.g. Metaverse activations (Amex), AR/VR storytelling (Tommy Hilfiger), 3D OOH (Dell, Amex), and experiential partnerships (Chubb at US Open 2025). Expert in premium customer acquisition at scale through culturally-driven performance marketing and brand-safe growth strategies that protect brand equity while driving measurable results. Proven ability executing culturally resonant global strategies with regional nuance, managing multimillion-dollar budgets, and delivering ROI across omnichannel campaigns to strengthen brand equity and drive growth. Experienced in shaping brand storytelling frameworks and partnering with C-suite leadership to build insight-led marketing that drives measurable brand growth.

·      $12M incremental revenue through AI-powered omnichannel campaigns integrating personalization, strategic CRM, and data-driven engagement (Carter's Baby)

·     Exceeded brand affinity targets while cutting media spend 15% via innovative Gen Z partnership strategy and optimized channel mix (American Express)

·     +18.3% lift in Gen Z brand equity via global repositioning and culturally resonant campaigns across Olympics, US Open, Día de Muertos (New Balance)

·     Improved marketing efficiency ratio (MER) from 2.1 to 3.4 through strategic channel reallocation, performance creative testing, and attribution modeling across paid social, influencer, and affiliate channels.

 Core Competencies: Global Brand Strategy & Performance Marketing | Brand Equity & Health | Cultural & Digital-First Marketing | Integrated 360° Campaigns | Omnichannel Engagement & Loyalty | Content & Storytelling | Influencer marketing & creator partnerships |Affiliate Marketing |SEO/SEM Strategy | Data, Analytics & ROI Management |Conversion Rate Optimization Leadership & Cross-Functional Collaboration | Paid social optimization (Meta, TikTok, Pinterest)|Multi-Touch Attribution| Luxury & Fashion Marketing

Experience

WPP-VML (Clients- New Balance, Chubb, Campari)                                                             2024- Current

Managing Director, Global Brand and Marketing                                                                                              

·     Led full-funnel marketing strategy integrating paid media, influencer, content, and CRM, achieving 18.3% Gen Z brand equity lift and double-digit engagement growth across North America and global markets.

·     Orchestrated cultural intersections with brand through partnerships with Olympics, US Open, Día de Muertos, driving measurable ROI and double-digit engagement growth while elevating brand perception among Gen Z consumers.

·     Guided development of global brand toolkits ensuring local market relevance, partnering cross-functionally with creative, earned, media teams to ensure brand consistency while localizing for local cultural relevance.

·     Managed global agency partnerships and $mm dollar advertising budgets, maximizing media effectiveness.

·     Developed global brand storytelling frameworks that align creative with consumer insight.

Dell Blue (Internal creative agency at Dell Technologies)                                                                    2023- 2024

Head of Creative Strategy & Integrated Marketing

·     Built and led first-ever Creative Strategy function, driving brand strategy, full-funnel marketing, and GTM execution across North America. Partnered with C-suite leadership to elevate Agency’s reputation and work.

·     Managed 8 direct reports (senior leaders) across brand, content, and product, fostering strategic collaboration and executive decision-making.

·     Executed data-driven 360° campaigns integrating AI personalization, omnichannel strategy, and cross-functional collaboration to maximize ROI and brand consistency.

UM Worldwide                                                                                                                                                                  2022

Vice President, Media (client – American Express)

·     Managed $40M agency partnership, leading media and strategic brand partnerships targeting Gen Z, integrating cultural moments and data-driven insights to boost engagement and loyalty

·     Created innovative cultural campaigns including Metaverse experience for Thanksgiving holiday sales, delivering above-target marketing ROI, and strengthened brand positioning.

·     Achieved above-target brand affinity while reducing media spend 15% and improving customer acquisition cost 28% YoY through optimized channel mix and performance creative testing.

·     Partnered and pitched new vendors to test emerging channels, and report on business impact.

Rauxa-Publicis (now FKA)                                                                                               2020-2022

Director, Digital Marketing (client – Verizon, Carter’s Baby, Sirius XM, Blue Shield of California)

·       Generated $12M incremental revenue through targeted lifecycle campaigns across email, app, SMS, chatbot

·       Repositioned acquisition strategy to prioritize customer lifetime value over short-term volume, improving new customer retention from 24% to 38% by reallocating investment toward high-intent audiences and creator partnerships—establishing data-driven framework for sustainable growth.

·       Managed MAC Cosmetics digital strategy, strengthening social media engagement and global alignment

·       Optimized channel mix through A/B and multivariate testing, improving campaign performance

Wunderman Thompson (now VML)                                                                              2019-2020

Director, Global Marketing (client – Rolex, Mac Cosmetics, Bayer, Petco, Carnival Cruise Line)

Associate Director, Global Integrated Marketing (client – Nicorette, Nicoderm CQ, Sensodyne).        2015-2019

·       Produced Rolex's first integrated Oscars campaign, elevating brand prestige and global relevance.

·       Led omnichannel brand and loyalty strategy, turning insights into personalized engagement.

·       Directed $10M+ European campaigns for Nicorette and Sensodyne, boosting brand health 25% with 285M impressions.

·       Increased CLV 45% through strategic segmentation and personalized retention programs.

·       Relaunched Petco's CRM, driving up 20% qualified traffic and 2x app engagement.

Blue Fountain Media                                                                                                                                             2013-2015

Senior Strategist, Digital Marketing (client – Portmantos, Paul Stuart, Davi Skincare)

·       Led digital strategy for luxury clients (Portmantos, Paul Stuart, Davi Skincare), leveraging HNWI insights.

·       Drove 30% online conversion and 50% booking lift for Paul Stuart’s store-within-a-store e-commerce design.

Tommy Hilfiger                                                                                                                                                      2012-2013

Marketing Coordinator

·       Pioneered the brand’s first augmented reality experience (using Aurasma) to engage millennial audiences.

·       Orchestrated global launch calendars and merchandising alignment to deliver timely product rollouts.

·       Launched largest LA store; oversaw event, PR, press, local advertising and social buzz.

Louis Vuitton                                                                                                                                                            2011-2012

Global Advertising & Media Assistant

·       Aligned global media and co-op marketing to HQ KPIs; led visual and marketing rollout for Hawaii launch.

Michael Kors (Contract)                                                                                                                                                     2011

Global Merchandising & Retail Marketing Assistant

Education & Awards: MS, Media Management – The New School | MFA, Luxury & Fashion Marketing – SCAD | MM&M 40 Under 40 (2020), Effie Award (2018), MM&M Award (2017)