story
Leading transformative growth for brands that have a great story to tell.
Mitali Banerjee is a strategic marketing and business advisor with over 12+ years of experience delivering high impact results across multiple disciplines within the luxury, entertainment, business, tech, and lifestyle spheres. Her leadership has led to the successful execution of brand campaigns, seasonal activations, product and store launches, and has a track record of increasing brand resonance, consumer love and profitability for prestigious, global brands.
Mitali helps brands understand their consumer intimately, finding their purpose, establishing a positioning, creating a big idea, understanding consumer journeys and activating complex communication initiatives through brand, creative and media lens. An expert who partners with ELT on how to authentically connect with consumers - new and existing by creating branded experiences that are purposefully, build positive brand perception and strengthens market position.
My name is Mitali.
From launching brands to creative multi-million dollar growth for iconic houses, my true passion lies with uncovering what the consumer isn’t saying, but feeling. A creative at heart, I marry critical thinking, design thinking principles and analytical frameworks to create an audience story that transforms brands.
TEstimonials
Hear it from the experts.
MOSES BERGER
CEO, Portmantos
Mitali is a brilliant strategist. Her passion for luxury and retail married with her exhaustive research skills of the competitive landscape and a strong understanding of the digital space has resulted in a very successful launch of our brand. She has a very innate understanding of the luxury customer, their mindsets, habits and expectations. Passionate, dedicated and a captive storyteller, Mitali has always been exploring unique and creative ways to take our brand to the next level. I wish her the very best, in her next endeavor.
JAC REID
Strategy, BFM
It was a pleasure and an inspiration to have collaborated with Mitali on a wide array of projects.
Her unique, international perspective and in-depth understanding of luxury and fashion served to enhance all the projects and verticals she worked with. Mitali's preternatural sense of concept, combined with her dedication to tangible results formed a rare and talented creative contributor, admired and sought after in the digital game.
FERNANDO RODRIGUEZ Account, Modern Luxury
I had the pleasure of working with Mitali during her employment at Louis Vuitton. Mitali is dynamic, detailed oriented and committed. Modern Luxury's relation with Louis Vuitton became stronger and developed to new levels due to her involvement. I recommend Mitali for any future opportunities as she would be an asset to any company.
experience
Projects
Product launch
Acquisition & Campaign strategy
Content initiatives
Seasonal activations
CRM & loyalty
Primary audience research & persona creation
Store launch
Annual brand plan and product innovation pipeline
Communications Plan & Ecosystems